I opened a Twitter account about a year ago.  I looked for a few of my friends.  I “followed” them.  I “tweeted” that I was working hard.  I waited and nothing happened.  No one followed me.  I tweeted that I was heading to a meeting.  No one followed me back, replied to me.. nothing.  I had concluded that Twitter was junk and that no one would want to know a person was sitting on their back porch eating a snack.  I did not log into my account for another 8 months.

Web 2.0

Web 2.0 and Counting....

During the same time period I had opened a Facebook account due to total pressure from my wife.  I got involved quickly as I connected with people I had not seen in decades.  I posted pictures and thought of witty things to talk about.  People posted back.  There was reciprocation.  I was excited by the volume of friends I had.

After a few months of connecting with the people I cared about and having the newness wear off, I began to see that there was far too much clutter on my account.  People would post about how their kid had a very personal internal illness or a picture of drunken idiocy that no person would be publicly proud of.  I then got nailed with pokes and Mafia Wars and Farm Town…  I began to lose my connections due to all the noise.

I began to take a different look at Social Networking as part of an effort to solidify my personal brand.  I had decided that if there was going to be a wealth of information about me on the web, why not streamline it and control the message and image.  I then began to look at Twitter again.

Web 2.0 had taken over.  Oreilly talks about Web 2.0 as a platform for development.  Without getting into mind numbing nerd talk-  the idea is now that the “web is interactive”.  Before- people would email and wait for a response. Sites were designed for one way communication.  Either people put information online for others to see or a person emailed a site for information regarding something.  Suddenly, sites had real-time collaboration and interaction.  Not only with the site but with others using the sites.  The world was changing….

As wireless connectivity became a staple for companies and was made affordable, Cell Phones took the Web 2.0 leap a step further.  In 2005 25% of companies used wireless broadband.  In 2016 that number is expected to be 83% according to Information Week.  Interactive websites and applications were mobile.  Couple this with the ability to take, store and upload photos and videos-  the interactive age of technology was upon us.

This all leads us to where we are today.  Web 2.0 is here and it is everywhere.  Twitter was the linchpin.  Twitter was what tied it all together.  What I had failed to realize was that Twitter was built around a zero reciprocation model.  Twitter was able to be so simple that it suddenly was the foundation of how all Web 2.0 tied together.  Twitter was texting, but it was online and could be integrated into ANYTHING.

You could post to Twitter which posts to Facebook and Linked In.  You could write a blog and have the RSS feed post to Twitter which posts to everything else.  The ability to reach hundreds or thousands of people with your thoughts was now in place.  Now… was anybody listening or did they even care??

I will talk more about the ramifications and how it all ties together in my next post…