It was then that I realized that Web 2.0 could be many things. The marketing system I had known it to be was just a small part. I now understood that it is entirely about the concept of what you want your community to do online rather than shouting out a unified message across multiple platforms. Web 2.0 was also about community. Interaction. Discussion. Sharing. I learned about the “social” part of social networking. I wanted the church to engage their people and allow their people to engage one another.